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Are You New to Email Marketing? No Problem.

Email Marketing Magician is also a crash course in the basics and a good solid reference for the advanced marketer!

I wrote Email Marketing Magician with the idea that there are "no stupid questions in this world" and with the mindset that you should never ever assume that everyone who buys the book would already have some experience writing promotional emails.

In Email Marketing Magician you will learn the absolute basics including --

How to understand the original intention and purpose of email marketing

A crash course in the concept behind the development of a target market

An explanation of what is spamming and what is advertising

How to avoid being accused of spamming

How to brainstorm a message for new prospects

How to conceptualize a message for customers who may have already bought from you once

How to make sure that your message is seen by customers who prequalify as buyers for what you are selling

How to make your site into a moneymaking center using a targeted promotional email campaign

Why so many marketers and online business people screw up a concept as simple as "sending a message to people who want to buy from you."

Before I finally figured out the secrets of how to adapt the modern email campaign to suit the technological and business changes that have taken place lately I made a LOT of mistakes. Some of them were lethal and even had my ISP reported from irate customers.

I had a tough time talking my way out of that one and part of the inspiration for researching this book was a sincere desire to never have to put myself through something like that again!

In Email Marketing Magician I not only teach you what to do I also spend many pages in the book teaching you how to avoid making the same mistakes I did when I first started out in the email marketing and customer prospecting business.

In fact, when it comes to going about email marketing the WRONG way you could say I am a bit of an expert. I can teach you --

How you can accidentally spam your customers and what you can do to avoid this fatal mistake

How to turn off people by sending them emails that are nothing but hard sells that do not acknowledge their humanity

How to repulse people by "shouting" at them in the header of the email

How to turn people off using prewritten sales letter templates and why the personal approach to emailing is much much better

How to send your emails to people who will immediately delete them without reading them

How to get a firewall to block you from sending any email to any prospect

How to break all of the laws established by the SPAM Act of 2003 and put yourself right out of business!

How to spam your way right into a case of criminal prosecution even when you have the most innocent of intentions!

Why it is lethal to your business to have it appear as if your messages were sent by a sophisticated piece of software

All about email harvesting and how using these types of programs can actually land you behind bars

How you can unwittingly be sold commercially available software that is in essence email harvesting software that can get you in legal trouble

I can’t begin to tell you how much trouble I got into simply by believing the assertions of some of the outfits that sell you this software which guarantees among other things that -

You will be sending emails to untargeted prospect who have agreed to be emailed

You are part of a previously created opt in list that makes you a legit sender of promotional advertising

You can create your own list in double quick the time it usually does

Everything this software does is completely legal

Everything this software does is also deployed by the most successful gurus in the business

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Keywords: ebook;internet marketing
File Size: 95 KBytes